Hi, I'm Josh Plimmer, Leeds design graduate, turned global marketer. This is my blog, which contains anything I admire in the world of design and marketing. Feel free to subscribe to follow my journey and see what inspires me. Find out more at

Jan 09

Video Post

Social Innovation: Foot Powered Washing Machine

Designed by two students: Alex Cabunoc and Ji A You, ‘GiraDora’ was created to help the residents of Cerro Verde, a 30,000 person slum on the outskirts of Lima, Peru.

The goal of the project was to “develop a commercial product that alleviate issues related to water poverty, targeted at people who earn between $4 and $10 a day”. The idea came about after the “the pair were shocked at the amount of time Cerro Verde’s inhabitants spent collecting the water needed to perform the most basic tasks”, including washing clothes.

The prototype shown was develop in the slum itself, and holds a simple “spinning mechanism that washes clothes and the partially dries them”. Operated by a foot pedal, the design allows the user to also sit on the product, which also helps with keeping it stable.

This great, simple idea could change the lives of millions, not just in Peru, but worldwide, as well as being the next big social innovation.

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