‘The Crate Escape’
Carlsberg’s latest series of adverts entitled; ‘The Crate Escape’, have been created by London based agency, Fold 7.
The humorous “ad takes place in remote health spa where the men are unwilling participants in their partners’ luxury spa weekend. After being tortured by the all-female staff the men join together to hatch a plan to break out of the spa and smuggle in a crate of Carlsberg”.
“The difference between the way guys and their girlfriends like to spend their time is universal. It plays perfectly to Carlsberg’s characteristic humour and the proposition of the beer as a reward for achievement and stepping up and doing something when it needs to be done.”
“Created as a 90, 60 and 30 second ad, ‘The Crate Escape’ will be shown in Ireland, Sweden and Belgium from July 8 and other regions in August before rolling out to global markets”.
Read more at: http://www.thedrum.co.uk/news/2012/07/09/fold-7-create-carlsbergs-latest-advertisement-crate-escape