Ocado’s New Range
Designed by London based agency jkr, “Ocado’s new packaging designs, creates a fresh identity for the brand. The new look & feel, builds and elevates the existing Ocado brand mark, creating a distinctive and attractive design system which can work across the brand’s diverse range of own label products. This was then rolled out and implemented by the internal design team at Ocado”.
“The aim was to make people love Ocado’s products as much as they loved the brand. We wanted people to be happy to see the packaging in their cupboards and around their kitchens.”
So colourful and simplistic making the products so visually effective. Love it!