UK’s most Influential Brands
Today, the UK’s leading market research company, Ipos Mori, has released a list of the top 100 most influential brands. The list, topped by Google and Amazon, is mainly comprised of online and technology based firms, which were voted for on a number of different factors, including: trust, engagement, corporate citizenship and brand presence.
“The results showed although brand presence, largely driven by advertising, is strong, it is not enough to ensure a place in the top 10 most influential brands in consumers’ minds”.
Read more at: http://www.ipsos-mori.com/_assets/influentialbrands/index.html